{"id":5660,"date":"2020-07-17T23:16:36","date_gmt":"2020-07-17T21:16:36","guid":{"rendered":"http:\/\/www.pilotitalia.com\/en\/?page_id=5660"},"modified":"2020-10-15T18:54:50","modified_gmt":"2020-10-15T16:54:50","slug":"how-the-label-was-born","status":"publish","type":"page","link":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/","title":{"rendered":"How the label was born"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5660\" class=\"elementor elementor-5660\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4178b7 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4178b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fb430\" data-id=\"42fb430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8eb77 elementor-widget elementor-widget-stal_core_section_title\" data-id=\"1e8eb77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stal_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t\t<div class=\"qodef-m-title-wrap\">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tNever again without: history of a revolution\t\t\t<\/h2>\n\t\n\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3545c85 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3545c85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32e705b\" data-id=\"32e705b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b633a97 elementor-widget elementor-widget-text-editor\" data-id=\"b633a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>It is impossible to imagine a world without it. The label represents the identity of a product.<\/strong> The process of marking goods is a need connected to their trade. And since trade is what makes the world go around, it is easy to say that the label rightfully occupies a privileged position. It fulfils a function, and its role is fundamental.<\/p><p><strong>Here are the key moments of a history that also involves Pilot.<\/strong><\/p><p>United States, 1935: in a volcanic Los Angeles, driven by the desire to seek a new world and to forget the Great Depression of 1929, <strong>Stan Avery invented the adhesive label at the age of 22<\/strong>. He applied a layer of water-sensitive glue to paper discs and then cut and adapted them to different shapes.<\/p><p>Only two years later <strong>in 1937, the first prototype was created, which would be apt to call a revolution. The pressure-sensitive synthetic label is born: the sticker<\/strong>. Just remove a corner of the protective paper and apply the label to the product to transform it from an anonymous good to one with a well-defined identity. The best ideas are always the simplest. Then World War II stops everything. When the countries stop fighting, the industry resumes inventing and the world starts again with a new energy.<\/p><p><strong>Archer Contact was born in France in 1949<\/strong> and obtained the rights to produce self-adhesive labels for Europe, the Middle East, Africa and the British Empire, from the Los Angeles-based company. <strong>At the helm is Andr\u00e9 Strauss, a farsighted Frenchman whose vision can be summarised as follows: \u201cwe do not supply labels, but a complete branding system.<\/strong>\u201d It is in this context that Archer Italia was born, the company that gave origin to the investment in our country.<\/p><p><strong>It was here in 1967 that Giancarlo Vimercati started working as a 31 year old<\/strong>. Subsequent events led to the need for the Pilot France Group to invest in Italy which led to the founding of the Italian branch of Pilot. <strong>The year was 1968. Today, 50 years after his entry into this world, he is still at the helm. From a company man to a man-company<\/strong>. Labels were a silent invention. One of those tools used daily whose presence we do not even perceive, not even their irreplaceable usefulness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Never again without: history of a revolution It is impossible to imagine a world without it. The label represents the identity of a product. The process of marking goods is a need connected to their trade. And since trade is what makes the world go around, it is easy to say that the label rightfully [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5660","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the label was born - Pilot Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the label was born - Pilot Italia\" \/>\n<meta property=\"og:description\" content=\"Never again without: history of a revolution It is impossible to imagine a world without it. The label represents the identity of a product. The process of marking goods is a need connected to their trade. And since trade is what makes the world go around, it is easy to say that the label rightfully [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/\" \/>\n<meta property=\"og:site_name\" content=\"Pilot Italia\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-15T16:54:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/how-the-label-was-born\\\/\",\"url\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/how-the-label-was-born\\\/\",\"name\":\"How the label was born - Pilot Italia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#website\"},\"datePublished\":\"2020-07-17T21:16:36+00:00\",\"dateModified\":\"2020-10-15T16:54:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/how-the-label-was-born\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/how-the-label-was-born\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/how-the-label-was-born\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How the label was born\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/\",\"name\":\"Pilot Italia\",\"description\":\"Pilot Italia Label Solutions. Soluzioni innovative per la stampa di etichette autoadesive.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#organization\",\"name\":\"Pilot Italia\",\"url\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.pilotitalia.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-pilot-1.jpg\",\"contentUrl\":\"http:\\\/\\\/www.pilotitalia.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-pilot-1.jpg\",\"width\":151,\"height\":70,\"caption\":\"Pilot Italia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pilotitalia.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How the label was born - Pilot Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/","og_locale":"en_US","og_type":"article","og_title":"How the label was born - Pilot Italia","og_description":"Never again without: history of a revolution It is impossible to imagine a world without it. The label represents the identity of a product. The process of marking goods is a need connected to their trade. And since trade is what makes the world go around, it is easy to say that the label rightfully [&hellip;]","og_url":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/","og_site_name":"Pilot Italia","article_modified_time":"2020-10-15T16:54:50+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/","url":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/","name":"How the label was born - Pilot Italia","isPartOf":{"@id":"https:\/\/www.pilotitalia.com\/en\/#website"},"datePublished":"2020-07-17T21:16:36+00:00","dateModified":"2020-10-15T16:54:50+00:00","breadcrumb":{"@id":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pilotitalia.com\/en\/how-the-label-was-born\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pilotitalia.com\/en\/"},{"@type":"ListItem","position":2,"name":"How the label was born"}]},{"@type":"WebSite","@id":"https:\/\/www.pilotitalia.com\/en\/#website","url":"https:\/\/www.pilotitalia.com\/en\/","name":"Pilot Italia","description":"Pilot Italia Label Solutions. Soluzioni innovative per la stampa di etichette autoadesive.","publisher":{"@id":"https:\/\/www.pilotitalia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pilotitalia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pilotitalia.com\/en\/#organization","name":"Pilot Italia","url":"https:\/\/www.pilotitalia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pilotitalia.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/www.pilotitalia.com\/en\/wp-content\/uploads\/2020\/07\/logo-pilot-1.jpg","contentUrl":"http:\/\/www.pilotitalia.com\/en\/wp-content\/uploads\/2020\/07\/logo-pilot-1.jpg","width":151,"height":70,"caption":"Pilot Italia"},"image":{"@id":"https:\/\/www.pilotitalia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/pages\/5660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/comments?post=5660"}],"version-history":[{"count":9,"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/pages\/5660\/revisions"}],"predecessor-version":[{"id":6098,"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/pages\/5660\/revisions\/6098"}],"wp:attachment":[{"href":"https:\/\/www.pilotitalia.com\/en\/wp-json\/wp\/v2\/media?parent=5660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}